Halinka is the founder and CEO of BDC Market Intelligence, with over 20 years’ experience in Marketing, psychology, Consumer behaviour and Strategy development. An internationally sought after thought leader and most recently invited to New York, to facilitate workshops to develop strategies pertaining to President Obama’s Executive Order 13583 regarding the roll out of its Diversity and Inclusion Strategic Plan. She has received numerous marketing and business accolades and her LinkedIn profile is in the top 1% most viewed.
She is often referred to as controversial in her thinking, providing an intellectual mind set change enabling a shift in the existing paradigm backed up by data. Her entrepreneurial spirit and goal, to change the world of business – one workplace at a time, saw her release her first book “What’s that Super Model doing in my Workplace? and launch her second business THEKEY2 in 2012. She is an expert in understanding the structure of organisations and creating an environment which embraces new thinking to maximise the contributions of employees.